18 Jul 2017

Could the future hold free air travel?

WOW Plane

A bold statement made by Skúli Mogensen, CEO of Icelandic airline WOW, indicated that passengers could be paid to fly with them in the future.  He told the Telegraph Travel, “In the future we could pay you to fly with us. If you come to us and trust us with your booking, we can see that your airfare is reduced to zero and even reward you for it.” The airline has proved to be a competitive carrier offering transatlantic flights as low as £149.99, pushing their competitors to offer lower air travel.

But how will the airlines afford to operate? Airlines are now selling extra’s such as car hire, excursions and hotels which offer valuable revenue and could be worth more than the price of the seat. Remarking on the power of social media, Skúli Mogensen also told the Telegraph Travel, “A lot of people now, both pre- and post-travel, share pictures with their friends. If we do a good job and they spread the word, it is powerful customer feedback. As they are our advocate, they can be rewarded accordingly.”


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